Creating Special Events, 2nd ed.
Creating Special Events is designed to help prepare students to plan, organize, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them.
This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. This second edition includes updates on technology, includes new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.
In addition to teaching at the higher education level, the author has worked for 10 years as a director of parks and recreation. He has also served in professional organizations such as the NRPA Education Network and the Connecticut Recreation and Parks Association.
Section 1: Positioning Festivals in Community Life
Chapter 1: A Short, but Interesting, History of Festivals, Fairs, and Special Events
Chapter 2: Special Events = Community Benefits
Chapter 3: Strategic Planning
Section 2: Identifying and Managing Fiscal Resources
Chapter 4: Planning for a Positive Economic Impact
Chapter 5: Accounting and Budgeting
Chapter 6: The Nature of Sponsorship
Chapter 7: Marketing
Chapter 8: Risk Management
Section 3: Human Resource Management
Chapter 9: Organizational Culture: Staff and Volunteers
Chapter 10: Contractual Services – Entertainment and Special Services
Chapter 11: Customer Service and Satisfaction
Section 4: Physical Resources
Chapter 12: Site Planning and Selection
Chapter 13: Concessions: Bread and Circuses
Chapter 14: Event Safety: Traffic, Crowd, and Parking Strategies
Chapter 15: Technology
Section 5: Evaluation and Career Development
Chapter 16: Evaluation: The Path of Enlightenment
Chapter 17: Professional Opportunities