Financing the Sport Enterprise, 2nd ed. - Print

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Your book format:

Pages: 329

Dimensions: 10 × 7 × 1 in

Binding Type: Paperback

Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. Financing the Sport Enterprise (2nd ed.) introduces basic concepts of economics, financial planning and management, sales, fund-raising, and financial risk management in relation to sport management. It focuses on the financial aspects of sport, giving sport-specific examples.

The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.

Financing the Sport Enterprise, second edition, is an exceptional text for the sport management curriculum.The focus on the financial aspects of sport makes this book the perfect fit for the sport management curriculum. The practical approach and sport-specific examples make the book a good text for the sport management major.

The authors have taught in higher education. Additionally, they completed given numerous presentations and articles for publication at state, national, and international levels.