Making Visitors Mindful
Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information.
This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems.
This book offers principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory that is easily accessible to managers and can be used to generate ideas for communications with visitors in many different places.