Positioning of Tourist Destinations

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ISBN/ISSN: 978-1-57167-261-2

Author(s): Allen Z. Reich

Copyright year: 1999

Positioning of Tourist Destinations presents a new conceptual framework for determining a destination's ideal market position. This book lends logic and rationality to a very subjective process.

Topics covered include linear positioning (a quantification of a destination’s and its competitors’ existing market positions) and marketing/profit position matrix (a prescriptive model that can be used to assess the firm‘s current market and profit positions plus help identify the firm's ideal market and profit positions).

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