Positioning of Tourist Destinations - Print

ISBN/ISSN
978-1-57167-261-2
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In Stock

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$44.00

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Educators:
Desk copies in electronic format are generally available to Educators.

Pages: 134

Dimensions: 10 × 7 × 1 in

Binding Type: Paperback


Positioning of Tourist Destinations presents a new conceptual framework for determining a destination's ideal market position. This book lends logic and rationality to a very subjective process.

Topics covered include linear positioning (a quantification of a destination’s and its competitors’ existing market positions) and marketing/profit position matrix (a prescriptive model that can be used to assess the firm‘s current market and profit positions plus help identify the firm's ideal market and profit positions).