Positioning of Tourist Destinations - Print
Dimensions: 10 × 7 × 1 in
Binding Type: Paperback
Positioning of Tourist Destinations presents a new conceptual framework for determining a destination's ideal market position. This book lends logic and rationality to a very subjective process.
Topics covered include linear positioning (a quantification of a destination’s and its competitors’ existing market positions) and marketing/profit position matrix (a prescriptive model that can be used to assess the firm‘s current market and profit positions plus help identify the firm's ideal market and profit positions).