Patricia Click Janes - Author

Patty Janes is a professor in the Department of Hospitality and Tourism Management (HTM) at Grand Valley State University (GVSU).

She joined GVSU in 2012 from Central Michigan University, where she was a professor in the Recreation Parks and Leisure Services Administration Department for 21 years.

She has taught over 18 different courses in hospitality, tourism, and recreation. However, her primary teaching areas include marketing and research.

Janes has worked professionally for various HTM organizations, her greatest tenure with the Marriott Corporation, where her career path included event and restaurant management, marketing and sales management, and training.

Although in a full-time academic career, she continues her work within the HTM industry through consulting projects with various nonprofit and for-profit HTM organizations such as the community of Grand Haven, Oakland County Parks and Recreation, Binder Park Zoo, Shepler's Mackinac Island Ferry, Make-A-Wish Michigan, the National Cherry Festival, and the Michigan Department of Natural Resources.

Her writing and research has focused on developing effective marketing strategies, training practices, event evaluation, and quality of work life issues.

In 2006, Janes published her first book, Marketing in Leisure and Tourism: Reaching New Heights.  She has also conducted over 30 professional presentations and published 15 articles and book chapters since 2000. 

Service is central to Janes' experience having served and now serving on various state and national boards and seeing to fruition the development of a 100% volunteer program bringing tourism professionals and organizations together to enhance historic attractions in Michigan.

Since 2013, Janes has led the effort for over 1,300 tourism industry volunteers to volunteer at multiple historic attractions in Michigan, saving these sites in excess of $500K in labor and supplies in a nonprofit organization, Michigan Cares for Tourism. 

Janes holds both an undergraduate and graduate degree from Central Michigan University.

She also has a PhD in parks, recreation and tourism resources with an emphasis in labor relations from Michigan State University.

Marketing in Leisure and Tourism