Ron E. McCarville - Author
Ron E. McCarville is Emeritus Professor in the Department of Recreation and Leisure Studies at the University of Waterloo.
His research interests revolve around understanding how various delivery contexts influence participants’ leisure experience.
These contexts might relate to virtual/online delivery settings, staff-client interactions, advertising initiatives or even pricing policies.
McCarville regularly shares his ideas through keynote addresses, workshops, and seminars around North America.
He was named a Distinguished Teacher at the University of Waterloo.
Improving Leisure Services Through Marketing Action
Leisure for Canadians, 2nd ed.