Leisure Business Strategies - eBook

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ISBN/ISSN: 978-1-57167-707-5

Author(s): John R. Kelly

Copyright year: 2013

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Leisure Business Strategies takes into account social and behavioral science research that has been developed since 1970 and asks, “How does this research guide and direct the beginning and operation of a LB (leisure business)?”

It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources.

Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.

Chapter 1 - Leisure Is Different Chapter 2 - Thinking About It Chapter 3 - Investment Strategies for Tough Times Chapter 4 - Target Markets Chapter 5 - A Time and Place Chapter 6 - Making Leisure Decisions Chapter 7 - What Doesn’t Change Chapter 8 - The Big Picture Chapter 9 - The Little Picture Chapter 10 - Servicing the Experience Chapter 11 - Beating the Odds Chapter 12 - Looking Ahead Related Journals:

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