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Leisure Business Strategies - eBook

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ISBN/ISSN: 978-1-57167-707-5

Author(s): John R. Kelly

Copyright year: 2013

Edition: 1st

pages: 150

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Leisure Business Strategies takes into account social and behavioral science research that has been developed since 1970 and asks, “How does this research guide and direct the beginning and operation of a LB (leisure business)?”

It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources.

Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.

Chapter 1 - Leisure Is Different 

Chapter 2 - Thinking About It 

Chapter 3 - Investment Strategies for Tough Times 

Chapter 4 - Target Markets 

Chapter 5 - A Time and Place 

Chapter 6 - Making Leisure Decisions 

Chapter 7 - What Doesn’t Change  

Chapter 8 - The Big Picture 

Chapter 9 - The Little Picture 

Chapter 10 - Servicing the Experience 

Chapter 11 - Beating the Odds 

Chapter 12 - Looking Ahead

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