Pricing Recreation and Park Services
Pricing Recreation and Park Services: The Science and the Art provides a scientific foundation to guide pricing decisions confronting managers and elected officials in public parks and recreation agencies.
This book discusses the functions of price in the public sector including equity, efficient allocation, and revenue. It also explores differential pricing and behavioral pricing.
In addition to teaching at the higher education level, the author has conducted many hundreds of workshops on marketing and/or financing leisure services. This book is a must read for managers responsible for pricing decisions and for making recommendations on prices to elected officials and for academics who teach courses or engage in research that addresses pricing issues.
Chapter 1: Introduction
Section 1: Multiple Dimensions of the Benefit Principle: The Functions of Price in the Public Sector
Chapter 2: Facilitating Equity: The First “Invisible” Function of Price
Chapter 3: Facilitating the Efficient Allocation of Resources: The Second “Invisible” Function of Price
Chapter 4: Revenue Production: Establishing the Base Price
Section 2 : Differential Pricing: Discounts and Premiums
Chapter 5: Price Elasticity: The Basis for Differential Pricing
Chapter 6: Differential Pricing: Discounts for the Economically Disadvantaged and Unemployed
Chapter 7: Differential Pricing: Discounts for Seniors and Children and the Multi-Use Pass
Chapter 8: Differential Pricing Using Premiums
Section 3: Behavioral Pricing: Adapting Price to Fit Clienteles’ Perceptions of What Is Acceptable
Chapter 9: Reference Price: What It Is and How It Works
Chapter 10: Strategies Designed to Be Consistent with Reference Price
Chapter 11: Strategies to Reconcile Inconsistencies with Reference Price by Providing Quality and Cost Information
Chapter 12: Strategies Informed by Prospect Theory to Reconcile Inconsistencies with Reference Price