Recreation Business - eBook

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ISBN/ISSN: 978-1-57167-918-5

Author(s): John R. Kelly

Copyright year: 2018

Edition: 1st

pages: 190

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Recreation Business: Strategies for Success is a conversation about leisure-based businesses for classroom and online courses. From the point of view of a senior scholar who has studied leisure and its social contexts for 5 decades, Kelly begins by introducing the scope and variety of recreation businesses and discusses major issues in the field.

Then he turns toward social and behavioral science research about recreation and leisure that has been developed since 1970, answering the question, how does this research guide and direct the beginning and operation of a recreation business? Throughout the book, Kelly encourages dialogue and learning through questions, cases, research ideas, debates, online resources, and more.

“The beginning is that ‘leisure is different.’  The focus is on what a recreation business sells or rents: an experience.  The crucial element is quality.  And decades of study have yielded a lot of insight into how leisure experiences can be raised to a level that will attract and retain clients.”

–John R. (Jack) Kelly

Chapter 1: Recreation Business Is Really Big! 

Chapter 2: Variety Is Opportunity 

Chapter 3: Some Big Issues as Background 

Chapter 4: Leisure Is Different! 

Chapter 5: Thinking About It 

Chapter 6: Investment Strategies for Tough Times 

Chapter 7: Target Markets 

Chapter 8: A Time and Place 

Chapter 9: Making Leisure Decisions 

Chapter 10: What Doesn’t Change . . . Much 

Chapter 11: The Big Picture 

Chapter 12: The Little Picture 

Chapter 13: Servicing the Experience 

Chapter 14: Beating the Odds 

Chapter 15: Looking Ahead

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