Stay ConnectedFinancing the Sport Enterprise, 2nd ed. - eBook
Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. Financing the Sport Enterprise (2nd ed.) introduces basic concepts of economics, financial planning and management, sales, fund-raising, and financial risk management in relation to sport management. It focuses on the financial aspects of sport, giving sport-specific examples.
The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.
Financing the Sport Enterprise, second edition, is an exceptional text for the sport management curriculum.The focus on the financial aspects of sport makes this book the perfect fit for the sport management curriculum. The practical approach and sport-specific examples make the book a good text for the sport management major.
The authors have taught in higher education. Additionally, they completed given numerous presentations and articles for publication at state, national, and international levels.
Part I: Foundations of Financing the Sport Enterprise
Chapter 1: The ABCs of Economics
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 2: Organizing the Recreation and Sport Organization
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 3: Business Structures
Thomas H. Sawyer, Tonya L. Sawyer
Part II: Financial Accountability and Planning
Chapter 4: Budget and Financial Management
Julia Ann Hypes
Chapter 5: Financial Accountability and Analysis
Julia Ann Hypes
Chapter 6: Financial Planning
Julia Ann Hypes
Chapter 7: Purchasing and Inventory Management
Michael G. Hypes
Part III: Financial Development
Chapter 8: Understanding the Revenue Streams
Thomas H. Sawyer, Darrell L. Johnson
Chapter 9: Commercial and Corporate Sponsorships
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 10: Licensing and Branding
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 11: The Franchise Game
Michael G. Hypes, Thomas H. Sawyer
Part IV: Sales Operations
Chapter 12: Ticket Sales and Box Office Operations
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 13: Retail and Sales Operations
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 14: Customer Retention: A Key to Financial Stability
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 15: Outsourcing Services
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 16: The ABCs of Marketing
Julia Ann Hypes, Thomas H. Sawyer
Part V: Fund-Raising
Chapter 17: Fund-Raising
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 18: ABCs of Committees
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 19: Grantsmanship
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 20: Affiliated Fund-Raising Organizations
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 21: Volunteers: The Soldiers in Fund-Raising
Thomas H. Sawyer, Tonya L. Sawyer
Part VI: Financial Challenges and Risk Management
Chapter 22: Financial Challenges Facing Recreation and Sport Organizations
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 23: Insurance
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 24: Risk Management and Taxation
Thomas H. Sawyer, Tonya L. Sawyer
Chapter 25: Technology’s Impact on Recreation and Sport Finances
Chad Witkemper, Thomas H. Sawyer