An Introduction to Community Tourism: A North American Perspective assists individuals and communities in considering the nature of tourism in a community context and its relationship to quality of life for the resident population in that community within the United States and Canada.
This book addresses the organization of tourism within communities that lie outside of the mass tourism markets. It focuses on main streets, architectural character, destination attributes, and the inventory and management of those attributes. It gives specific attention to sustainability of the community and industry, including planning, development, and marketing.
In addition to higher education experience, the authors have professional experience in community planning and design and in consulting for morale, welfare, and recreation organizations.
This book is a resource for students and professionals. From a teaching point of view, the book provides a structure for teaching tourism in a way that will enable students to understand and appreciate this complex industry. For professionals, it provides information to help educate boards, commissions, and resident populations on the industry. Communities often seek ways to develop tourism for economic reasons. Therefore, this book will help these community leaders to better understand the conditions necessary for a successful community-based tourism industry.
Chapter 1: Characteristics of Community-Based Tourism
Chapter 2: Organization of Community-Based Tourism
Chapter 3: Attractions, Amenities in Community-Based Tourism
Chapter 4: Travel Motivation and Understanding Thematic Tourism
Chapter 5: Marketing the Community
Chapter 6: Business Concepts/Entrepreneurship
Chapter 7: Community Issues, Concerns, and Planning
Chapter 8: Main Street
Chapter 9: Community Special Events
Chapter 10: Economic Impacts of Community-Based Tourism
Chapter 11: Futures of Community-Based Tourism
Chapter 12: Careers in Community-Based Tourism