Financing the Sport Enterprise, 2nd ed. - eBook

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ISBN/ISSN: 978-1-57167-786-0

Author(s): Thomas H. Sawyer, Michael Hypes, Julia Ann Hypes, Tonya L. Sawyer

Copyright year: 2015

Edition: 2nd

Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. Financing the Sport Enterprise (2nd ed.) introduces basic concepts of economics, financial planning and management, sales, fund-raising, and financial risk management in relation to sport management. It focuses on the financial aspects of sport, giving sport-specific examples.

The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.

Financing the Sport Enterprise, second edition, is an exceptional text for the sport management curriculum.The focus on the financial aspects of sport makes this book the perfect fit for the sport management curriculum. The practical approach and sport-specific examples make the book a good text for the sport management major.

The authors have taught in higher education. Additionally, they completed given numerous presentations and articles for publication at state, national, and international levels.

Part I: Foundations of Financing the Sport Enterprise

Chapter 1: The ABCs of Economics
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 2: Organizing the Recreation and Sport Organization
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 3: Business Structures
Thomas H. Sawyer, Tonya L. Sawyer

Part II: Financial Accountability and Planning

Chapter 4: Budget and Financial Management
Julia Ann Hypes

Chapter 5: Financial Accountability and Analysis
Julia Ann Hypes

Chapter 6: Financial Planning
Julia Ann Hypes

Chapter 7: Purchasing and Inventory Management
Michael G. Hypes

Part III: Financial Development

Chapter 8: Understanding the Revenue Streams
Thomas H. Sawyer, Darrell L. Johnson

Chapter 9: Commercial and Corporate Sponsorships
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 10: Licensing and Branding
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 11: The Franchise Game
Michael G. Hypes, Thomas H. Sawyer 

Part IV: Sales Operations

Chapter 12: Ticket Sales and Box Office Operations
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 13: Retail and Sales Operations
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 14: Customer Retention: A Key to Financial Stability
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 15: Outsourcing Services
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 16: The ABCs of Marketing
Julia Ann Hypes, Thomas H. Sawyer 

Part V: Fund-Raising

Chapter 17: Fund-Raising
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 18: ABCs of Committees
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 19: Grantsmanship
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 20: Affiliated Fund-Raising Organizations
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 21: Volunteers: The Soldiers in Fund-Raising
Thomas H. Sawyer, Tonya L. Sawyer

Part VI: Financial Challenges and Risk Management

Chapter 22: Financial Challenges Facing Recreation and Sport Organizations
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 23: Insurance
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 24: Risk Management and Taxation
Thomas H. Sawyer, Tonya L. Sawyer

Chapter 25: Technology’s Impact on Recreation and Sport Finances
Chad Witkemper, Thomas H. Sawyer

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