The Principles of Sport Marketing
The Principles of Sport Marketing, edited by Gary Bernstein with significant contributions from a lineup of sport researchers, practitioners, and instructors, delivers a current, vibrant, and exciting in-depth look at sport marketing fundamentals and trends today.
Created from the insights of sports experts, this comprehensive text explores as many as six or more fresh concepts and topics surrounding sports marketing with reader-friendly examples specifically drawn from the world of sports.
The authors connect sport industry-specific content with current issues and trends and provide readers with a balance between theory and practice.
Sport marketing is ever changing and growing, and this new text, The Principles of Sport Marketing, truly captures these transformations in the sports world today.
Chapter 1: What Is Sport Marketing?
Chapter 2: The Importance of Marketing
Chapter 3: Role of Research Methods in Sport Marketing
Chapter 4: Advertising and Public Relations
Chapter 5: Sports Promotion, Pricing, and Packaging
Chapter 6: Sport Marketing and Social Media
Chapter 7: Integrated Sport Marketing and Communication
Chapter 8: Ambush Marketing in Sports
Chapter 9: Corporate Social Responsibility and Ethics in Sport Marketing
Chapter 10: Marketing in Nonprofit Organizations
Chapter 11: Relationship Marketing
Chapter 12: Valuing Naming Rights
Chapter 13: Preparing for a Career in Sport Marketing
Chapter 14: Epilogue