Introduction to Commercial Recreation and Tourism 8th Ed - eBook

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ISBN/ISSN: 978-1-95281-578-2

Author(s): John C. Crossley, A. Scott Rood, Kate Price-Howard, Andrew Holdnak, Patty Click Janes

Copyright year: 2023

Edition: 8th

Other Formats: Print

Pages: 468

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Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach provides an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. This text is a revision and contemporary updating of the seventh edition and it continues the themes of that edition. As in all previous editions, the “entrepreneurism” theme is a key orientation of this text. Five expert authors offer a blend of conceptual and practical material for the reader to achieve a basic understanding of this huge and diverse industry.



About the Authors


Part 1: An Entrepreneurial Approach


1 What is Commercial Recreation and Tourism?

A Brief History of Commercial Recreation and Tourism


Types of Commercial Recreation and Tourism

Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism

The Role of Government in Commercial Recreation and Tourism

The Rise of Disruptive Technologies

Key Trends in the Recreation and Tourism Industry

The Commercial Recreation and Tourism Experience


Spotlight on: Lisa Linden



2 The Entrepreneur

What is an Entrepreneur?

Why Study the Entrepreneur?

Profile of the Entrepreneur

Systematic Entrepreneurship and Sources for Innovation

Secrets of Successful Entrepreneurs

Working as an Entrepreneur Within an Organization

Entrepreneurial Strategies for the Market

Balancing Entrepreneurship with a Healthy Life

Entrepreneurship in Public Service Organizations

Assistance for Entrepreneurs


Spotlight on: Casey Kornoelje and Pharmhouse Wellness



3 The Nature of Commercial Recreation and Tourism

Challenges in the Commercial Recreation and Tourism Industry

Economic and Political Challenges

Constraints to Participation

Overcoming Challenges and Constraints

Insurance Dilemma 

Crime, Safety, and Terrorism 

Participant Lacks Time

Participant Lacks Skills or Physical Ability

Participant’s Family Stage

Participant’s Lack of Interest or Knowledge

Participant Lacks Companions

Public Health Crisis 

Economic Concepts Applied to Commercial Recreation and Tourism


Spotlight On: Jim Sickler and JP Marshall: Great White Pizza Company



Part 2: Initiating and Managing Commercial Recreation and Tourism


4 Starting the Commercial Recreation Enterprise

Primary Considerations

The Feasibility Study

Chapters of the Feasibility Study

Financing the Venture

Alternatives in Starting a New Business


Spotlight on: David Strange—Beachy



5 Financial Management

Financial Objectives

Financial Records

Financial Planning

Show Me the Money

Other Financial Management Issues

Financing in an Economic Downturn


Spotlight on: Emily Alexander



6 Marketing in Tourism and Recreation

History and Change

History of Marketing

Change is Difficult

Marketing Defined Today

Uniqueness of Tourism Marketing

Developing a Marketing Strategy


Internal Assessments

Target Marketing

Writing Marketing Objectives

The Marketing Mix


The Promotions Mix


Spotlight On: Brian Colopy, Battle Jacks and Growlers  



7 Operations Management

Fundamentals of Success

Ethical Business Practices

Human Resources Management

Asset Management

Operating Procedures

Risk Management



Spotlight On: Gary Bleil and Omni Amelia Island Resort



8 Commercial Recreation and Tourism Programming

Types and Purposes of Recreation Programs

Resort and Commercial Recreation Association

The Programming Process

Programming Trends

Special Types of Commercial Programs

Strategies for Increasing Profits for the Entrepreneur


Spotlight On: Chris Nelson, Ocean Reef Club



9 The Travel Industry


Travel Industry Sales and Distribution System

Travel Trends and Expenditures

Travel Psychology and Behavior

Important Issues in the Travel Industry

Industry Profile: Airlines

Industry Profile: Cruise Lines

Industry Profile: Travel Agencies

Industry Profile: Tour Companies

Other Travel Industries


Spotlight On: Dave Lorenz and the Pure Michigan Success Story



10 The Hospitality Industry


Why Develop Resorts? 

Industry Profile: Hotels and Motels

Industry Profile: Ski Resorts

Industry Profile: Casino Resorts

Industry Profile: Time-Share Resorts

Industry Profile: Stay Spas

The Spa Industry 

Industry Profile: RV Parks and Campgrounds

Industry Profile: Restaurants

Industry Profile: City Clubs, Nightclubs, and Taverns


Spotlight On: Dominic Pugliese



11 Local Commercial Recreation

Industry Profile: Sports, Fitness, and Health Clubs

Industry Profile: Golf Courses and Country Clubs

Industry Profile: Family Entertainment Centers

Industry Profile: Theme, Amusement and Water Parks

Industry Profile: Fairs, Festivals, and Special Events

Industry Profile: Sports and Entertainment Facilities

Other Local Commercial Recreation Industries

Commercialized Public Recreation


Spotlight On: Gabe and Michelle Acosta, and Jake and LaToya Hicks


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