Stay ConnectedIntroduction to Commercial Recreation and Tourism 8th Ed - eBook
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach provides an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. This text is a revision and contemporary updating of the seventh edition and it continues the themes of that edition. As in all previous editions, the “entrepreneurism” theme is a key orientation of this text. Five expert authors offer a blend of conceptual and practical material for the reader to achieve a basic understanding of this huge and diverse industry.
Introduction
Acknowledgments
About the Authors
Part 1: An Entrepreneurial Approach
1 What is Commercial Recreation and Tourism?
A Brief History of Commercial Recreation and Tourism
Definitions
Types of Commercial Recreation and Tourism
Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism
The Role of Government in Commercial Recreation and Tourism
The Rise of Disruptive Technologies
Key Trends in the Recreation and Tourism Industry
The Commercial Recreation and Tourism Experience
Summary
Spotlight on: Lisa Linden
References
2 The Entrepreneur
What is an Entrepreneur?
Why Study the Entrepreneur?
Profile of the Entrepreneur
Systematic Entrepreneurship and Sources for Innovation
Secrets of Successful Entrepreneurs
Working as an Entrepreneur Within an Organization
Entrepreneurial Strategies for the Market
Balancing Entrepreneurship with a Healthy Life
Entrepreneurship in Public Service Organizations
Assistance for Entrepreneurs
Summary
Spotlight on: Casey Kornoelje and Pharmhouse Wellness
References
3 The Nature of Commercial Recreation and Tourism
Challenges in the Commercial Recreation and Tourism Industry
Economic and Political Challenges
Constraints to Participation
Overcoming Challenges and Constraints
Insurance Dilemma
Crime, Safety, and Terrorism
Participant Lacks Time
Participant Lacks Skills or Physical Ability
Participant’s Family Stage
Participant’s Lack of Interest or Knowledge
Participant Lacks Companions
Public Health Crisis
Economic Concepts Applied to Commercial Recreation and Tourism
Summary
Spotlight On: Jim Sickler and JP Marshall: Great White Pizza Company
References
Part 2: Initiating and Managing Commercial Recreation and Tourism
4 Starting the Commercial Recreation Enterprise
Primary Considerations
The Feasibility Study
Chapters of the Feasibility Study
Financing the Venture
Alternatives in Starting a New Business
Summary
Spotlight on: David Strange—Beachy
References
5 Financial Management
Financial Objectives
Financial Records
Financial Planning
Show Me the Money
Other Financial Management Issues
Financing in an Economic Downturn
Summary
Spotlight on: Emily Alexander
References
6 Marketing in Tourism and Recreation
History and Change
History of Marketing
Change is Difficult
Marketing Defined Today
Uniqueness of Tourism Marketing
Developing a Marketing Strategy
Assessments
Internal Assessments
Target Marketing
Writing Marketing Objectives
The Marketing Mix
Distribution
The Promotions Mix
Summary
Spotlight On: Brian Colopy, Battle Jacks and Growlers
References
7 Operations Management
Fundamentals of Success
Ethical Business Practices
Human Resources Management
Asset Management
Operating Procedures
Risk Management
Informatics
Summary
Spotlight On: Gary Bleil and Omni Amelia Island Resort
References
8 Commercial Recreation and Tourism Programming
Types and Purposes of Recreation Programs
Resort and Commercial Recreation Association
The Programming Process
Programming Trends
Special Types of Commercial Programs
Strategies for Increasing Profits for the Entrepreneur
Summary
Spotlight On: Chris Nelson, Ocean Reef Club
References
9 The Travel Industry
Definitions
Travel Industry Sales and Distribution System
Travel Trends and Expenditures
Travel Psychology and Behavior
Important Issues in the Travel Industry
Industry Profile: Airlines
Industry Profile: Cruise Lines
Industry Profile: Travel Agencies
Industry Profile: Tour Companies
Other Travel Industries
Summary
Spotlight On: Dave Lorenz and the Pure Michigan Success Story
References
10 The Hospitality Industry
Definitions
Why Develop Resorts?
Industry Profile: Hotels and Motels
Industry Profile: Ski Resorts
Industry Profile: Casino Resorts
Industry Profile: Time-Share Resorts
Industry Profile: Stay Spas
The Spa Industry
Industry Profile: RV Parks and Campgrounds
Industry Profile: Restaurants
Industry Profile: City Clubs, Nightclubs, and Taverns
Summary
Spotlight On: Dominic Pugliese
References
11 Local Commercial Recreation
Industry Profile: Sports, Fitness, and Health Clubs
Industry Profile: Golf Courses and Country Clubs
Industry Profile: Family Entertainment Centers
Industry Profile: Theme, Amusement and Water Parks
Industry Profile: Fairs, Festivals, and Special Events
Industry Profile: Sports and Entertainment Facilities
Other Local Commercial Recreation Industries
Commercialized Public Recreation
Summary
Spotlight On: Gabe and Michelle Acosta, and Jake and LaToya Hicks
References